Do you keep snapping back to old results and the old version of yourself, even as you strive to become the person who achieves the goals you’ve set for yourself?

In Episode 49 of the 30-Day Year Podcast, Dave and Jacqueline Conway unpack identity loops: the unconscious patterns that pull you back to your “baseline” results, even after you taste a breakthrough. You can have a great month. A big launch. A sudden spike in income. Then, almost mysteriously, you drift back to where you started. What’s really going on beneath the surface here?

The answer lies with your self-image. In these situations it has not changed, and your old identity is still running the show and dictating the decision-making system underneath your goals.

Dave explains your "identity" as the beliefs, values, and self-image you identify with, most of which were installed through genetic and environmental programming. When you achieve a goal but then slip back, that is your operating system still thinking and reacting like your old self.

If you want lasting results, that requires a new identity. A new self-image. This episode shows you how to build it on purpose and finally break free of the identity loop you're stuck in, and graduate to a new, improved concept of yourself! Tune in now!

Key Takeaways

What are “Identity Loops” and how do they keep you stuck? (0:03:20)
Dave and Jacq describe a loop that looks like progress, then regression. You climb, you dip, you climb again, you dip again. This identity loop is a self-image snapback. If your identity stays the same, your results eventually return to match it. How do you break free of the loop? Listen to this episode to find out!
Identity is built from beliefs, values, and self-image (0:04:11)
Dave defines “identity” as the ideas and beliefs you identify with. He shares his own story of how he was trapped in a “cheap” identity loop for years and didn’t even know it. You see, your beliefs and self-image control your decisions, which means you can work really hard and still stay stuck. It’s simply programming that needs to be changed. Change the programming and change your life!
The “Veronica” role-play scenario shows exactly how reversion happens (0:08:49)
Jacq role-plays a marketing consultant who wants to earn $50K a month. She gets to $25K a month, then falls back. What coaching advice would Dave give Veronica? It’s deceptively simple but powerful, and can be applied to your circumstances too! You’ll also hear Dave’s “Identity Loop Breaker” question you can steal from this episode. When you feel yourself sliding backward, simply ask yourself this question!
Fear and discomfort are not red flags; they are signals of growth! (0:16:19)
Dave reframes courage, faith, and persistence: These words sound great, and everyone glorifies them… until they must be implemented. You only need them when fear shows up. Discomfort is actually proof that you are stretching beyond your current identity. The goal is not to remove fear. The goal is to expect it, seek the edge, and act anyway.
The Missing Key To Rapidly Changing Your Identity (00:41:16)
Dave admits that for years, his growth and progress were extremely slow to non-existent without the aid of this missing ingredient. He also reveals the #1 best investment you can make in yourself, and how it can make all the difference in your progress.

A Practical Way to Apply This Right Now:

If you want to accelerate your progress towards stepping into a new identity, you’ll definitely want to harness the powerful tool of visualization!

Dave references the following free resource to help you build the inner skill of visualization: his free visualization checklist.

Be sure to grab the FREE visualization tool mentioned in the episode now!

Final Insight

If you've ever hit a new level, only to then snap back, this episode will give you the tools you need to break free of your "identity loops" once and for all! Dave and Jacq walk you through the identity mechanics behind your results, and how to become the new person you truly want to be! Tune in now!